Humans can look beyond immediate positive and negative experiences, and can additionally encode behavioural traits. Both learning from reward and learning from traits involve processing in the ventral striatum. Learning about traits allows another person to be valued in contexts other than the immediate one, and this can be important in social decision-taking.
Posts Tagged ‘ventromedial prefrontal’
The choices of other people are argued to increase the value of such choices for individuals. The related neural processing is encoded in the ventromedial prefrontal cortex, and the signals are predictive of conformity with other people’s preferences.
The ventromedial prefrontal cortex is the brain region most associated with ratings of the relative value of stimuli. Subjects are seen as assigning subjective values to the potential outcomes of possible actions leading to valuable results.