The choices of other people are argued to increase the value of such choices for individuals. The related neural processing is encoded in the ventromedial prefrontal cortex, and the signals are predictive of conformity with other people’s preferences.
Posts Tagged ‘reward circuit’
This paper can be taken as suggesting that a sense of agency is part of the reward system, encouraging repetition or non-repetition of particular actions or behaviours.
The Focus magazine’s reply to this question leaves considerable gaps in terms of the present century’s neuroscience. Benjamin Libet’s experiment from the 1980s is once again confidently quoted as a refutation of the concept of freewill. This veteran experiment showed that brain activity could be detected before the conscious awareness of the intention to perform an action, and has ever after been trundled out as a refutation of freewill.