The choices of other people are argued to increase the value of such choices for individuals. The related neural processing is encoded in the ventromedial prefrontal cortex, and the signals are predictive of conformity with other people’s preferences.
Posts Tagged ‘anterior insula’
Summarises an article by Anil Ananthaswamy, New Scientist, 25 January 2014 This article looks at the effect of a particular type of epileptic seizure on the anterior insula region of the brain. There are two main types of epileptic seizure; general seizures effect the whole of the cortex; this article refers to the other main type of seizure, focal or partial seizures concentrated in small regions of the brain, which is rarer than general seizure. There is also a suggestion that the stranger effects Read more […]
Neural basis of social decision making Alan G. Sanfey & James K. Rilling, University of Arizona & Emory University In:- Neuroscience of Decision Making – Eds:- Oshin Vartanian & David Mandel – Psychology Press – Taylor & Francis Group The research can be taken to set a query against the attempt to create an orthodoxy that treats dislike of unfairness as part of an illusion of freewill. The studies show perceived unfairness as Read more […]